Are Women the Key to Yahoo!’s Success?

Tumblr millennialThe subject of much discussion and disdain, the millennial generation has attracted a reputation for narcissism, irreverence, and helplessness. Many a businessman and woman have wondered whether we’re good for anything besides fetching coffee and teaching you how to use your smartphone. But wait—there’s more! Millennial’s are also really good at earning you millions of dollars cash! Internet mogul Yahoo! placed a high price tag on the Millennial generation when it bought out micro-blogging and social networking site, Tumblr, for $1.1 billion earlier this week.

Formerly the web’s top service provider, Yahoo! has begun to pale in comparison to Google Plus and Hotmail’s shiny new specs. Yahoo! CEO Marissa Mayer aims to reassert its internet dominance by appealing to a group of people who were learning the words “mama” and “dada” when the company was founded in 1994. With the acquisition of Tumblr, Yahoo! has secured the attention of the millennial set—as almost half  of Tumblr’s 13 billion users check in around the ages 18 to 29. Cue dramatic music; the millennial generation will decide Yahoo!’s fate.

Well, Millennial women will decide Yahoo!’s fate. One blogger at ThinkProgress cites access to female 20-somethings as the real motive behind the Tumblr buyout. There exists an annoyingly widespread notion that women make up the majority of Tumblr’s users—when in fact, Tumblr is the only social networking site with an equal number of female and male participants. (Women reign supreme on Facebook, Instagram, and Pinterest, while men constitute the gendered majority on Twitter). Numbers-schnumbers! The perception that Tumblr belongs to women persists

If Yahoo! did buy Tumblr for its binders full of young women, than Tumblr users can expect more ads aimed at—you guessed it– young women. Say what you will about the plethora of weirdo cat photos on Tumblr. If female Millennial’s want cats playing the piano, then cats playing the piano we shall have.

This may seem like a bit of a stretch, but I fervently hope that Yahoo!’s interest in targeting young women will manifest in more jobs for young women. Who better to anticipate the thoughts, fears, and desires of a 20-year-old woman than a 20-year-old woman? Older generations may disapprove of the Millennial’s—but you do need us. Let the reign of female employment and advancement begin!

 




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